Ad Decision Engine

KPI Configurations

One configuration per Country + Product combo. Marketers pick their combo and all thresholds apply automatically.

Country

Product Name

🎯 Targeting for this product

This exact targeting shows in every "launch a campaign" instruction. e.g. weight-loss product: "Women 25-45, Audience Network excluded"

📦 Max Campaigns Per Account

Counts BOTH testing and scaling campaigns. The tool blocks launching beyond this.

🎯 Ad Level

CPA Kill Threshold

CPA at or above this: kill the ad

CPA Performing Threshold

CPA below this: ad is performing

Min Spend to Judge (3-day)

Below this: not enough data in 3 days

Min Spend to Judge (7-day)

Below this even at 7 days: escalate to maximum

Maximum Lifetime Kill Threshold

If maximum spend exceeds this and CPA is bad: kill. If below: too young to judge.

📦 Campaign Level

Launch Parallel At (Daily)

Daily budget hits this: launch new test campaign

Mature At (Daily)

Stop scaling at this daily budget

Judgment Spend (Total)

At this total spend, lifetime CPA decides fate

🔧 Service Budget

When a proven campaign is struggling, the auto-reduce rule on Facebook handles the budget. The marketer's only job is to check the ads, kill fatigued ones, and replace with fresh creatives. Set the reset budget here so the auto-rule knows what to reduce to.

Reduce Campaign Budget To

Saved Configurations

What are you working on?

Select Country + Product

Ask your admin if your product is not listed

⚡ Ad Decision Engine